Ecosystem Radar
Puzl CowOrKing: Expanding, Purchasing Buildings And Raising €15m
Puzl CowOrKing is investing €15M–€20M to expand into Budapest, shifting from renting to owning coworking spaces. The move aims to grow a unified CEE IT community and strengthen regional innovation.

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ORIGINAL ARTICLE
November 14, 2019
Puzl CowOrKing: Expanding, Purchasing Buildings And Raising €15m
by Alexandra Kozbunarova
“The potential in Budapest is bigger than the potential in Sofia, because the city is bigger and attracts more foreigners."
– Thibaut Taittinger, CEO of Puzl CowOrKing
Article Summary
Puzl CowOrKing, the Sofia-based IT-only coworking space, is executing a €15M–€20M expansion into Budapest. After a failed negotiation on a 40,000 m² heritage property, the team pivoted to acquiring two buildings totaling 12,000 m². These spaces will be renovated and launched in stages, starting with 2,000 m² in the upcoming summer.
Unlike previous models, Puzl is now focusing on purchasing properties rather than renting. The investment will be supported through a mix of equity funding in its UK-based parent company and European VC loans, offering 8% annual returns over a six-year repayment plan.
CEO Thibaut Taittinger emphasizes Budapest’s greater potential over Sofia, citing its larger size and international appeal. Despite Budapest having fewer coworking spaces, its competitive market offers room for differentiation through Puzl’s IT-specialized model.
To maintain operational consistency, local co-founders like Zsofi Toth are trained in Sofia and given equity in the parent company. This prevents fragmentation and keeps all locations aligned under one strategic vision. COO Alex Tokmakchiev highlights that avoiding local dilution ensures everyone works toward shared goals.
Construction Manager Daniel Minchev explains that although Hungarian renovation processes are streamlined, costs are 30–50% higher than in Bulgaria, and heritage protections present unique logistical challenges.
Future expansions are planned across CEE capitals such as Bucharest, Prague, Vienna, and Athens. The broader mission remains to create a tightly connected IT ecosystem across the region through community-focused workspaces, shared culture, and long-term sustainability.
Key Highlights
- €15–20M Expansion Strategy Puzl shifts from renting to owning spaces, starting with two heritage buildings in Budapest.
- IT-Only Community Model The Budapest hub will replicate Puzl’s successful IT-focused coworking approach from Sofia.
- Cross-Border Team Unity Local co-founders like Zsofi Toth receive training in Sofia and equity in the UK parent company to ensure strategic cohesion.
- CEE Ecosystem Integration Puzl aims to link regional hubs like Bucharest, Prague, and Vienna to build a unified Central and Eastern European tech community.
Takeaway
Puzl CowOrKing’s Budapest expansion marks a pivotal shift in the evolution of regional coworking. By transitioning from leasing to ownership, the company gains long-term control and strategic stability while reinforcing its IT-only specialization.
This expansion is also symbolic of the growing ambition to unify fragmented CEE tech ecosystems under a shared vision. Through connected hubs and consistent operational models, Puzl is not just scaling spaces—it’s scaling culture, community, and opportunity.
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