Klear is the most innovative company in the French Chamber competition

In a highly competitive field of Bulgarian companies promoting sustainable development and innovation, Klear emerged as the most innovative thanks to its unique peer-to-peer lending model that combines technology with a strong ethical backbone.

The Capital.bg article emphasizes how Klear doesn't just offer loans, but actively promotes financial education and responsible borrowing. It provides borrowers with clarity on interest rates, repayment plans, and helps users understand the consequences of financial decisions — a rarity in traditional lending.

Klear's approach challenges the profit-driven model of many credit providers. Instead, it creates shared value by protecting borrowers from over-indebtedness, while offering retail investors a fair return. The jury was particularly impressed by how Klear empowers users through transparency, accessibility, and trust — key factors that led to its selection as the overall winner.

This award highlights the importance of not just technological innovation, but also values-driven business models in the fintech world. The article positions Klear as a company that proves you can be profitable and socially responsible.