Proxiad SEE on Bloomberg TV: AI and Devices Drive Preventive Healthcare

In an interview on Bloomberg TV Bulgaria’s “Клуб Investor”, Alexander Milev, CEO of Proxiad SEE, discussed how modern healthcare is being reshaped by technology — with a focus on prevention, early-stage diagnostics, and smarter treatment pathways.

Milev introduced Proxiad Health Tech, a newly created entity within the company’s structure, aimed at accelerating healthcare technology integration. He emphasized that smart medical devices — such as wearable health trackers, smart rings, and connected monitoring bracelets — are now highly accurate and rapidly improving. These devices continuously collect health data, which can be used to alert medical professionals, guide diagnostics, and improve patient outcomes.

One key aspect, according to Milev, is the communication layer between medical hardware and software. Proxiad develops communication drivers that aggregate data from various devices (e.g., ventilators, ultrasound machines, monitors) and convert it into actionable information — providing recommendations and notifications for healthcare professionals. These integrations already power real-world applications in hospitals across Bulgaria and internationally.

The conversation also addressed the transformative role of artificial intelligence in healthcare. While progress in the sector has been steady, AI introduces exponential acceleration. What once seemed futuristic — personalized, predictive, tech-enabled care — is increasingly becoming today’s reality.

Milev stressed that this shift isn’t limited to diagnostics or monitoring but spans the full healthcare spectrum — from drug discovery and data management to resource efficiency and patient engagement.

With ready-to-market products and international partnerships, Proxiad positions itself as a quiet yet powerful player enabling the future of healthcare — from within Bulgaria, but for global systems.