Why This Bulgarian Left a Career in London to Drive Business Automation at Home

After nearly seven years at PwC in London, where she worked with global banking giants like JP Morgan and Deutsche Bank, Bulgarian-born Marcela Georgieva made a bold move. She returned to Bulgaria to co-found Capto, a company focused on Robotic Process Automation (RPA). Together with her partner, Alexis Chevalot, Georgieva aims to help organizations streamline and automate inefficient administrative and business workflows.

Capto targets both the public sector—such as the National Revenue Agency and healthcare institutions—and the private sector. The company’s mission is to eliminate repetitive and demotivating tasks by creating 'digital workers' capable of executing structured operations like data entry, file handling, and system navigation. According to Georgieva, the goal isn’t to replace human employees, but to empower them to focus on more creative, strategic, and analytical work.

Her motivation stems from first-hand experience in finance, where she encountered significant amounts of monotonous work that hindered both productivity and personal growth. By offering real-time access to information and accelerating operations, Capto contributes to a more agile and motivated workplace. Georgieva emphasizes that automation is increasingly necessary in today’s dynamic business climate and sees Bulgaria as fertile ground for innovation in this space.