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Turn early ideas into product concepts, user flows, and a concrete direction to build.
Onvey B2B SaaS product design and user research.
Onvey specializes in B2B SaaS (Software-as-a-Service), adding value to product and user-experience management.
We aim at helping companies and entrepreneurs connecting their product, market and customers by delivering a stellar experience design and actionable insights.
Meet The Founders
As Founders and Investors we believe in hard work and big dreams, where true capital comes from exceptional humans paving the way to a better future.
Wilfried Durand
Founder & CEO
French born, grew up Entrepreneur. I build, advise and invest in SaaS startups.
In their words.
« Our purpose is to design experiences for educated entrepreneurs and customers. »
News & Articles
Original or exclusive content published in partnership with French Tech Sofia
Angel investing in the fast-evolving world of SaaS offers exciting opportunities to fund early-stage startups with high growth potential in exchange for equity. SaaS has become a dominant business model due to its scalability, recurring revenue, and low operating costs, making it highly attractive to investors.
StaffFrench Tech Sofia
Onvey in the press, online media and announcements.
- Wilfried Durand's Journey from Paris to Sofia – Featured by Trending Topics Trending Topics
- Wilfried Durand: “Eastern Europe is Missing from the French Tech Landscape” Atelier Europe
- "Why Sofia" with Wilfried Durand, Founder of Onvey Sofia Invest Agency
About
A founder-led SaaS studio that treats product experience as core product work
Onvey is a Sofia-based B2B SaaS company with the character of both a product studio and a hands-on builder. Its work is aimed largely at early-stage ventures, where the central questions are still open: what should be built, how the product should take shape, and where the user experience is helping or holding the business back.
That perspective also informs its own product development. Through Onvey Lab, the company develops tools focused on UX optimisation and product workflows, reflecting a practical view of experience as something that can be observed, tested, and improved. Rather than treating UX as a final design layer, Onvey approaches it as part of the product itself, shaped through strategy, research, interfaces, and the way different teams contribute to the customer journey. It is a company rooted in the making of SaaS products, with a clear interest in the decisions that define how they are used.
What Onvey does, services and activities.
From SaaS idea to usable product.
Onvey helps B2B SaaS teams define products, design MVPs, and improve user experience. It works with early-stage founders and product teams to turn ideas into software that is easier to launch, test, and refine.
The work starts with product framing and scoping, then moves into prototype design, UX audits, and research. It also develops SaaS tools that help teams optimize user experience across product and customer-facing workflows.
Product scoping
Define scope, priorities, and feature boundaries so teams can move faster with less waste.
Prototype & MVP
Design launch-ready interfaces and MVPs that make new SaaS products testable and usable.
UX optimization tools
Provide SaaS tools that help teams improve online user experience across internal workflows.
Industries served
Onvey works best in software environments where product direction and user experience have a direct impact on adoption, including:
- Web and digital products. Designs and audits digital user journeys.
- B2B technology. Built for business-focused tech products.
- Enterprise software. Improves UX for SaaS product teams.
→ Across these sectors, the shared challenge is making complex software more useful, testable, and easier to navigate.
Contact
You can contact or visit Onvey at the following location.
Sofia (HQ)
Onvey
Ul. Vorino 53
1680 Sofia - BULGARIA
Phone: n/c
Email: contact@onvey.com